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Wednesday, August 30, 2006

Landing Page? What Is It?

It is been a while I have NOT up dated my blog. I am so tight up with my OFFLINE project for my ONLINE project. I am using the OFFLINE technique to promote my ONLINE business and vice versa. Business is business whether it is OFFLINE or ONLINE.

Ok for today, I would like to share with you about Landing Page. Ok here is some introduction and what it can do for you.

Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. Jimmy D. Brown's list and traffic, for instance, has an unbelievably high opt-in rate, but he uses lengthy copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.

Cheers,
Internet Dummy

p/s : Check out my Ultimate Dirty Internet Marketing Tricks at Ultimate Dirty Trick.

1 Comment:

shefali said...

Hii there! Nice piece of info on landing pages.Your post is good with simple and clear content.
Few more tips:
1) The landing page should not be connected with the website.
2) The page should not feature in the organic search engine result page.
3) Should not be directly accessed by a visitor.
By doing this the accurate ROI can be easily tracked and the ad campaigns can be analyzed and managed well.

SEO Professional